For nearly thirty years, SideFX has been providing artists with procedural 3D animation and visual effects tools designed to create the highest-quality cinematic results. We are passionate about what our customers do because our roots are in production, both as artists and as pioneering technical innovators.

Leaders in Procedural Software since 1987

In the beginning there were two: Kim Davidson and Greg Hermanovic – animation enthusiasts with a flair for UNIX coding. In 1985 they joined Omnibus, a pioneering company in the then emerging world of computer graphics. They immersed themselves in production, writing their own software and creating visual effects for film and broadcast.

In 1987, with an opportunity to bring 3D graphics to a wider audience, Davidson and Hermanovic created Side Effects Software and released PRISMS. Developed and rigorously tested in production, PRISMS was a procedural graphics application which would lay the groundwork for Houdini.

Since then SideFX and Houdini have been a big part of the feature film VFX with Houdini customers regularly winning awards for their excellent work. Recently, Houdini and Houdini Engine are being used by game developers to create next gen content and high-end cinematics.